Facebook’s reach has seen an exponential growth this year making it an easy medium for brand awareness and engagement. Marketers now count it as an important tool for driving conversions.
To know more about future prospects of Facebook marketing, Creative Group conducted a survey where they interviewed top advertising and marketing executives across the globe. One of the highlights of the survey was, more than 50% of companies interviewed accepted that they plan to increase their investment in Facebook marketing within a year.
Though everyone plans to get active but hardly anyone has a concrete plan. Maximum of us is still deciphering ways to multiply page engagement and conversion rate. In case you are still trying to find the correct way out then let me help you.
We have designed an easy to use Facebook Insights guide.You can access “Insights”from top right once you visit the page.
It is free to use and provides exhaustive details about your fan base and engagement activities. Use it as a reference point for strategy building while meeting your audience’s expectation.
We have seen that maximum of page administrators or analyst have been unsuccessful in utilizing it to drive conversions. We have enlisted 3 most important tools of Insights whose guidance is a must to yield results.
#1: Understand your audience:
“People” is the tab you should keep a close look at, it helps you decipher the demographics of your fan base. If you understand the signals you can use it to draft niche strategies and evaluate its effect too.
The insights include details about age, sex, location details and linguistics ability of your audience.
Check the demographics of your engaged users- a must for driving conversions.
#2: Analyze your posts:
The timing of a post is very crucial to define whether the post would go viral or not. Understand your past record and act accordingly. Insights will help you make this decision better.
As for a fact, 75% of the engagement you get on your posts happens within the first 5 hours. So,timing plays a major role. In a recent survey conducted by Buffer, it was found the best time to share on Facebook is noon and a little after 7pm.
Once, you know the best engagement time find out which type of post has maximum engagement.
This will help you maximize the probability of your post turning viral and reaching the target audience and driving conversions.
Keeping customizing and redefining your strategy as per your changing audience needs.
Quick fact: The frequency of posting has also shown to have an effect on Facebook engagement. According to a research by Buddy Media, pages that post one or two times per day received 40% higher user engagement compared to pages that have more than 3 posts per day. So, it is not the quantity of the post, but the quality of your Facebook wall post.
#3: Know your locality
It is very important that your neighbour knows about your business. Since maximum people want to minimize their time looking for alternatives and traveling.
Facebook provides wonderful insights about your business so that you can understand them and cater to them accordingly.
Taking these steps will help you improve your visibility in the region and maximize your chance of conversions.
The Facebook Insights tool provides access to highly valuable demographic and behavioral data. This enables us to learn more about existing and potential clients.With its use, you can target your campaigns with more effective direction and draft more concrete strategies.