Six Effective Content Marketing Techniques to Drive Web Traffic

2nd January 2016 0
Ravin Kapadia Chief Conversion Officer
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Content marketing is one of the best ways to bring organic traffic to websites these days. Its undoubtedly the easiest way to boost the SEO and page ranking. Here we have compiled a list of effective content marketing techniques for you to get good leads for your business.

Improved Landing Pages

The content marketers should focus on developing engaging and interactive as well as robust landing pages with minimal designing and more rich in features. Usually it takes just 3-4 seconds to decide whether they will spend their time on the landing page or website or not. If a landing cannot provide enough to the visitor within those crucial seconds then bounce rate will see an unwanted rise.

Businesses which posses 31-40 landing pages for different purposes get 7 times more leads than those who possess just 1 to 5 landing pages. Having more landing pages relatively increases conversion rate by 505 and reduces the costs by 33%.

Utilize Social Media Channels For Marketing

Another effective technique for content marketing is utilizing the social media platforms for generating sales, leads and web traffic in an organic manner. Facebook, Google+, Instagram, SnapChat, Twitter offers various avenues to get in touch with targeted audience and build a commendable presence in online sphere. Driving users from social to the website becomes streamlined with the use of social media platforms.

Manage Content In An Effective Manner

Managing numerous amount of content across the website, official pages, groups and blogs is a tremendous task for any marketer. Being in the content marketing requires the business to think more like a publisher than a pure business establishment. The focus of the content marketing is to remain connected with the audience to generate desired traffic, sales and conversion.

Brands, which maintain an active and engaging blog with consistent posting say 15 blog posts per month averages in creating 1200 news each passing month. Blog even provides websites with an average of 434% more indexed pages and 97% more indexed links, which boost its performance in search engines results.

Give More Significance On Images And Photos

Images speak a lot more than written words and same confirms with the blog posts’ success. Brands should try to make the posts more appealing and interactive for the targeted users by giving emphasis on the images within the posts.

Images are found to increase the engagement rate by extraordinary 94%. Click To Tweet

Apart from the blog posts, images should also be used in the social media posts in order to increase their reach and potential. It should also be noted that nowadays photos accounts 75% of content posted on Facebook and offers a robust engagement rate of 87%. On Twitter tweets with photo URL fares much better than other tweets and gives boost to retweets by 35%.

Embedded Calls To Action

A call of action button embedded in posts helps in driving clicks and traffic. Online marketers should use the call of actions in an advanced manner to reap in the benefits and give a direction to the users for clicking on it in simple words.

Use Videos With Distinction

Using videos in the content marketing can prove to be a blessing in disguise. Click To Tweet

Creating animated and simple 2D videos with engaging content is easier with the presence of multitude of third party software available online. 64% visitors are more likely to purchase products after watching a video. 80% users recall watching a video before visiting a website.


Ravin Kapadia – Chief Conversion Officer

Ravin has in-depth understanding of all the digital marketing channels from search engine optimization to social media optimization. Through his conversion marketing strategies, Ravin has helped various online enterprises boost their profits.

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