Tips To Increase Conversion Rate Of Your Website

16th January 2016 0
Ravin Kapadia Chief Conversion Officer
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Getting high traffic to your business website is really great; however if the traffic does not convert, it is useless. The owners of the websites have to work harder on creating the landing pages to convert the audience constantly. There is no fixed formula for making the most effective landing page, but some best practices can be applied to do it. A good conversion rate can significantly increase your proceeds.

For instance, if you expend $1,000 on marketing, then you may get 1,000 potential clients to your website. When the conversion rate of your online sales is 5%, you will get 50 new clients. On the other hand, if the conversion rate increased to 6%, then you would draw 60 more consumers. In this latter situation, you would gain an extra 10 clients for no additional marketing charge, thus boosting your proceeds considerably.

Tips To Increase Conversion Rate Of Your Website

Excellent communication facility

Good and appropriate communication must be a default method for all e-commerce stores. Click To Tweet

To attain the expectation of the visitors of your store, you have to make certain that you deal with all bases.

An international consumer trend study noticed that almost 90% of clients think that live chat is helpful. Another research indicates that 63% of these customers were more expected to return to the site that presented live chat help. Indeed, 38% of shoppers stated they had purchased things due to the presence of chat support.

Responsive design of the site

Mobile web-traffic can now bring high profit to you. So, to get mobile version of websites, you must create responsive design. In 2014, more than 125 handsets were found with various resolutions. Ensure that your website has minimum 4 diverse versions for different screen sizes.

Make the headline more noticeable

Over 80 % of online visitors will go through the headline that generally appears with large font. Click To Tweet

If you wish to attract more visitors with the headline, it can be improved through some means-

  • Make the headline bigger as this attracts more eyeballs. If the headline contains more than 20 words, then you will start losing some people.
  • Make it simple to recognize. A headline is not the thing that needs to be witty. So, plain and uncomplicated language is best.

Appoint test shoppers

The best way to locate bugs in the checkout procedure is to employ test shoppers. See whether they hit problems and keep your eye out for the body language.

Make your CTA bigger

It is observed that the larger the CTA, the higher the conversion rates. Most of the companies have just made the call to action button slightly bigger. They have watched that their rates of conversion increase by almost 10 % to 25 %. As per Fitt’s law, the closer and larger your CTA button on the site, the more likely visitors are to click it.

So, you have to follow these tips to increase conversion rate of website or hire conversion specialists, who can help you to achieve your goals at the lowest charge.


Ravin Kapadia – Chief Conversion Officer

Ravin has in-depth understanding of all the digital marketing channels from search engine optimization to social media optimization. Through his conversion marketing strategies, Ravin has helped various online enterprises boost their profits.

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