Communication is the heart of e-commerce. If you can communicate well with your customers and engage them, then the deal is sealed. For any e-commerce website, the major goals are to increase the sales, repeat the sales and increase the cross-sales. Achieving exponentially increasing growth is the goal. One thing which is very crucial for e-commerce conversion rate optimization is the e-commerce website itself. No matter what you are selling and/or are about to sell if your website is not great and does not provide a good experience to the users, then it would drastically impact the sales and that would not be good for your business. One should always use the e-commerce platform which is not only good from the development point of view but also enhances the digital marketing efforts.
What is Magento and how does it impact the e-commerce conversion rate?
Magento e-commerce is the number one e-commerce CMS in the world and it helps its users grow their e-commerce conversion rate in a great way through its powerful features. Magento 1 has been the leading e-commerce CMS and Magento 2 is the future of the electronic commerce world. 26% of the top million e-commerce sites are powered by Magento.
Some of the features which have made Magento the most powerful are:
Open Source Community & Support
Magento is open source and it gives complete control to the owner. 24*7 support by a large community of developers from all across the world. This community of developers also ensures that the e-commerce platform is secure, fast and up to date.
Magento Enterprise Edition is designed to support tens of thousands of transactions per hour so your customers have a seamless online shopping experience. It features advanced full-page caching and persistent bandwidth for fast loading times. Extremely modular architecture enables users to do deep customizations of both frontend (layouts and templates) and backend (event, observer, rewrites, grids, etc.). Thousands of extensions, Magento templates, modules, widgets, and add-ons are a plus. If you want to add any feature, probably it’s there in the store.
Magento Enterprise Edition gives you the power to expand into new markets and support greater volumes while keeping your site secure. This powerful E-commerce platform’s online shopping cart software has a high-performance architecture that is scalable to support your growth. It’s also PA-DSS compliant to enable strong, secure transactions.
From the automatic generation of Google Sitemaps to Search engine friendly URL’s, Magento provides every feature to make your site 100% search engine friendly. You may get all these features in other e-commerce but in premium plugins. With Magento, you get the ease of access to rewrite URL’s using the URL rewrite and Metadata can be easily updated for the products, categories & content pages. Popular search terms pages are automatically generated. It has advanced SEO features that can be exploited to make all the difference, bringing organic traffic and reducing the costs of digital marketing.
Perfect tools for marketing and promotions
Marketing and promotions are very important pillars for the growth of any e-commerce site. Magento comes with inbuilt features and provides information to the admin about the related products, up-sells and cross-sells, catalog promotional pricing with the ability to restrict to stores, categories or products, flexible coupons (pricing rules), etc. Multi-tier pricing for quantity discounts, minimum advertised price (MAP), landing page for categories, new items promotional tool, free shipping options, newsletter management, etc. make it much easier to market the business.
Payment & Security
Magento EE comes with Secure Payment Bridge which provides PCI Data Security Standard (PCI PA-DSS). Different payment methods like credit cards, PayPal, Google Checkout, money orders, etc. can be easily integrated. Magento also supports external payment modules like Cybersource, ePay, eWay, etc.
With Magento, setting up multi-stores is very easy. Also, one can track the entire store using a single admin panel. Magento has got such powerful features which really help business owners to run different stores on distinct locations with ease.
Magento makes it easy, safe, and secure for your customers to shop, search, and buy from your store on their mobile devices. A mobile-friendly responsive site can be easily developed using Enterprise Edition responsive design reference theme and email templates. Magento also offers SEO benefits by using Google’s preferred approach to optimizing mobile sites. Thus, Magento empowers great customer experience and higher mobile conversion rates.
Magento 2, the next generation e-commerce CMS aims at providing developers a more powerful toolset to create innovative solutions that accelerate the business/merchant growth. Following enhancements are expected in the Magento platform:
- Improved search and XML validation
- Multilevel theme inheritance
- Multiple admin users
- Concept view in the module
- Improved indexers Full page caching
- Improved performance and scalability
- Easier installations and upgrades
- Simplified external integrations
- Streamlined Customization process
With more advanced features it is expected to drive higher e-commerce conversion rates to online businesses by increasing their conversion quotient.
Easy navigation, increased repeat sales, cross-sells and up sells, building trust and earning the loyalty of customers are the major goals of e-commerce sites. Magento with its rich features gives freedom to developers to optimize their e-commerce website’s conversion rate with ease and take the business to the next level.