Having a website is just the first step towards the realization of a global dream. If you have a website of your own which is up and running, the first impulse would be to invest in advertising to get more leads to your website. However, if your business is up against giants in the arena who have more money to invest in advertising, this may be a futile idea in your case. What you may try instead is these five tips that can help you increase the leads to your website without investing in advertising.
Have A Conversion Audit Done On Your Website
One of the biggest misconceptions people have about their website is the ability of the website to convert the traffic that it receives. In the current market, most web developers are capable of creating websites that are visually appealing, but they lack the ability to convert this traffic to substance.
Conversion audit helps you realize problems & fix them before you start the marketing campaign Click To Tweet
Identify Areas Of The Website That Is Receiving The Most Clicks
Identifying the “hot zones” as per the areas that are receiving the most views from the viewers can help you optimize your website design and relocate the offers from “dead zone” areas. This can help you determine how your conversions occur and enable you to have a hands-on approach to controlling the traffic and what leads are being utilized.
Analyse The Data Received From Google Analytics
If you are aware of the sources of traffic that are not producing any conversions, you can identify the sources that need to be optimized to generate leads that actually produce conversions. Supposing that about 65% of your clientele engaged with the blogs provided before selecting an offer, whereas only 10% of the clientele came from the social media sites, it is advisable to channel the funds for social media advertising to improve the quality of the blogs.
Improve Your Conversion Rates For Leads With Exit Pop-Ups
With SEO services charging a significant amount for every person that lands on a website indirectly, even when you don’t opt for the pay-per-click option, it is quite important to ensure that your website makes the most of the traffic that is coming to your website.
A good way to ensure that no one leaves your website empty handed is to include an exit pop-up. Click To Tweet
The exit pop-ups cost little money and can help you get good returns.
Add Testimonials To Your Website
The addition of honest testimonials to your website can help you to ensure that your website gains credulity in the eyes of the future buyers. However, you need to ensure that the testimonials are not cooked up or fabricated; this can lead to the loss of leads.
With these options that can help you to ensure better leads, with little to no extra cost, you can ensure that your website will receive the traffic you aim for.
