Internet has become ubiquitous and most of your customers are online. Hence the source of advertisement has changed scenes from print and mail to electronic mail and websites. This means that the traditional wisdom needs to be augmented and upgraded for the digital era which calls for some specific changes to make. This article is going to chalk out some of the tips for conversion ads in order to gain customers out of visitors.
The traditional wisdom needs to be augmented and upgraded for the digital era. Click To Tweet
The Choice Of Ads
The first and foremost thing you need to consider is the choice of ads. The average attention span of visitors on the web is very small and you need to cater to them. Your ad should get attention immediately and be to the point and precise. Do not use four words if two would do and make it visually appealing.
Follow the rules of AIDA – Attention, Interest, Desire and Action. Click To Tweet
The Placement and Format
The placement and format of your ads play a very crucial role in their effectiveness. Where the ads get placed will dictate whether the visitor gets to see them or not and the format will dictate whether the user finds it interesting enough. While sometimes you may not have control on the placement, the format is surely under yours.
Using Ad Networks
Ad networks help you reduce your burden and spend more time on actual work than micro-managing. By delegating ad delivery to a dedicated network, you increase your ad’s effectiveness by a multitude. Google ad sense is an example of such a network which has the widest of reaches and will provide you with a diverse audience. Facebook and Bing have similar ad networks that you can utilize to your benefit. These companies often detail out the usage characteristics and blog posts about using their platform for optimal results.
Data Analytics
The final step in setting up your ad is adding the necessary analytics. Ad networks like Google’s ad-sense network will provide you with webmaster tools that lets you see conversion rate, views and clicks along with hosts of other information. With such analytics data, you can quickly gauge how effective your ads are and plan for the future accordingly.
Conversion ads are a key to most business for marketing online and converting mere visitors in to valuable customers that bring business and the money. With key understanding of the working of ad networks, customer behavior and data analytics, the ad’s effectiveness becomes apparent and future modifications can be played out accordingly. The basic setup steps while remaining similar, specific steps may apply to various networks and may vary somewhat.
In general it is wise to stay proactive and read on various blog posts from the various ad networks and delivery service providers for offers, benefits and understanding new tools. With the proper setup and equipped with the necessary tools, you can conquer the online market!
